Stop handing 20% to Booking and Airbnb: build your own direct channel
For agriturismi, B&Bs and non-hotel accommodation: professional tools and strategy to reduce OTA commissions and increase direct bookings.
Direct Booking Strategy
Digital hospitality
Every booking through Airbnb or Booking costs you between 15% e il 25%
Out of every EUR100 collected, EUR15-25 goes to commissions. For a 30-bed property at 70% occupancy, this means EUR20,000-35,000 per year paid to platforms. And you do not even own the guest data needed to build loyalty.
Eroded margins: OTA commissions grow year after year while your prices stay still
No guest data: OTAs keep the emails and prevent you from building direct relationships
Third-party dependence: if Booking changes its algorithm or increases commissions, you are vulnerable
The Insula solution
Your direct channel, built to last
Insula builds your direct booking channel with professional tools: a website with integrated booking engine, Google Hotel Ads campaigns, email marketing for past guests and exclusive offers for direct bookers.
Operating method
A method for making your property more visible, better organised and less reliant on manual work.
What we actually manage
Website with booking engine
A professional website with an integrated direct booking system, optimised for conversion.
Google Hotel Ads and metasearch
A presence on price comparison sites (Google, Trivago) with a direct offer that stands up against the OTAs.
Email marketing for past guests
Targeted campaigns to bring past guests back, with offers available only on direct bookings.
Exclusive packages
Offers you will not find on the OTAs: early booking, last minute, extra experiences included.
Reputation management
Strategies to build up positive reviews and respond professionally to criticism.
Commission ROI analysis
A monthly report showing how much commission your direct channel has saved you.
Who it is for
When it makes sense to work together
This page is not for everyone. It highlights the situations where Insula can truly make a difference, with a clear operational role.
Agriturismi with more than 10 beds
B&Bs and guest houses with returning guests
Properties paying more than EUR10,000 per year in OTA commissions
Those who want to build a property brand, not just an Airbnb profile
Frequently asked questions
Read enough? Let's talk.
The first step is always a conversation. Tell us about your situation and we will assess it together.